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Ōmataroa Eco Tours' Qualmark STB recognised by United Nations-initiated programme

Qualmark's Sustainable Tourism Business (STB) Criteria has become the first in New Zealand to gain GSTC-Recognised Status from the Global Sustainable Tourism Council (GSTC), meaning members can be confident that achieving Qualmark certification meets global standards of sustainability.


In May 2023, Qualmark refreshed its criteria for members in alignment with the GSTC Criteria.

What is the GSTC?

Founded in 2007, the GSTC is a United Nations-initiated programme which sets the global baseline standards for sustainable travel and tourism. Qualmark has been a member of the GSTC since 2021.

What is the GSTC Recognition about?

The GSTC have recognised the Qualmark Sustainable Tourism Business Criteria as being in line with the GSTC Industry Criteria. This means the Qualmark Standard helps tourism businesses become more sustainable from a people, environmental and operational perspective at a globally recognised level.

“Qualmark demonstrates its dedication to a broad and global strategy by aligning with the principles of the Four Pillars of the GSTC Criteria, proving its commitment to a more sustainable future for New Zealand” says Randy Durband, CEO of the Global Sustainable Tourism Council.


As a Qualmark Silver-endorsed company, Ōmataroa Eco Tours takes great pride in this acknowledgment and grateful for Qualmark New Zealand leading the way!

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